Egypt, the only country in the Middle East and North Africa not to enter recession during 2020, already exhibited a strong acceleration in digitalization in the past few years. However, as with many countries in the region, challenges last year have led to unprecedented and fundamental changes across all industries, largely as a result of digitalization.
Tourism is one of the first economic stages to have the opportunity to transform by using digital technology.
In a meeting held, Egypt’s Minister of Tourism and Minister of Communication and Technology discussed that the Egyptians have been working like busy bees to build and construct some of the world’s biggest projects from the Cairo’s eye, the largest Ferris wheel in Africa opening in 2022 to major upgrades to military production facilities. The Egyptians have been working hard at building new projects. These massive projects accelerated in the digitalization of Egypt. The pinnacle of this building rampage is a shiny new capital city creatively named the new administrative capital hoping to boost tourism revenue in the nation, the city is planning to be filled with the greatest Egyptian spectacles since the pyramids. To name a few the city features the largest mosque in Egypt, the largest cathedral in the middle east, a park twice as large as a central park in New York, a theme park four times as large as Disney World, a technology and innovation park a major capital airport and a lot more by spotlighting the archaeological landmarks.
In addition to all this, it is also proposed to digitalize services in tourist shops, hotel establishments and create a mobile application to serve tourists. Also, a new service has been developed where an automated welcome message and hotline number will be provided at the Egyptian airport upon arrival to ensure comfort and communicate faster.