Facebook said that they will start to test ads in their Oculus virtual reality headsets, a step that could benefit the tech giant to add new revenue.
Facebook says, they will not use information processed that is stored locally within the headset to target ads, nor will it use movement data. The organization will not use any conversations content or the user’s voice interactions.
Test Ads will start appearing in Blaston, an action game developed by Resolution, and in other Oculus games over the coming weeks. Facebook added that Oculus users will be able to hide advertisements or choose not to see them from a certain advertiser, just like the parent app has given leniency to their consumers.
Facebook said that the primary focus of Facebook Reality Labs is to attract more people into VR technology. The company also wants to assure that developers have innovative ways to bring fresh revenue. In February last year, Facebook said developers are seeing “meaningful revenue growth” on the platform.
Right now, Facebook is only merely testing ads with a couple of apps just to collect the feedback, and then the ads might be advertised broadly across the Oculus landscape.
Facebook said in a post that they are willing to create a self-sustaining platform that can support a vast diversity of business ideas that unlock new content and audiences. To make sure the augmented reality (AR) and virtual reality (VR) is accessible to as many people as possible.
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“We’re also exploring new ways for developers to generate revenue—this is a key part of ensuring we’re creating a self-sustaining platform that can support a variety of business models” Facebook CEO,
Facebook always wanted to own the next computing generation for many years, and its vision of computing relies a lot on advertising.